The exposure of british hairdressing in the early 90’s proved to be a turning point in my career. It was the spark for turning hairdressing into an art-form, changed the way i looked at the business completely and made me realize that moving to london was the only option to be in the core of it.

After spending 10 years at the forefront of british hairdressing and working alongside some of the greatest names in the industry, the time was right to take all the expertise i’ve gathered back to belgium. In 2007 Pascal van Loenhout opened a boutique salon and academy in the heart of antwerp, introducing bespoke hairdressing.

Right from the start education played a major part in developing a strong team, embracing the same philosophy. We strongly believe that sharing our individual strenght is a necessity in order to improve creativity.